Marketing Automation

Streamline and Simplify with Powerful Marketing Automation Tools

A Host of Tools for your Organisation

Marketing Automation allows you to set up processes that help you work more efficiently. Every CREDEMA account includes state-of-the-art, yet simple to implement tools to get you there. Start saving time by taking a look at how they can work for you.

There is a big difference between an Email Service Provider (e.g., Constant Contact, Mail Chimp, iContact, etc) and a software like CREDEMA that allows for true marketing automation. ESPs focus on simple newsletter building, sending, and tracking. In business, it's known as "batch and blast", and the most common side effect is that it doesn't have any direct or measurable impact on sales or success.

Build web forms with our easy-to-use form builder.
Maximise the conversion rate for people visiting your website.
Automatic sequence of emails.
Website tracking integrates with your CRM

"We have automated our entire insurance company and brought the company on almost autopilot with CREDEMA. What sounded like a 5 year project was realised in 6 months. It was hard work but worth every second. We reduced our insurance administration from twelve to 3 people and really did remove human error from the equation."
- Ing. Irena Bondarenkova
- www.resimepokuty.cz
"VIP SETUP & LOGISTICS targets customers with high value goods to be transported from A to B. We compete for the most desired clients in the business and thanks to CREDEMA we simply made it within months. From designing our business to structuring our operations, we picked out the right one-stop-shop to reach our objectives."
- N. Miartusova
- Managing Director VIP SETUP & LOGISTICS
"Managing our involvement in all these different projects was always a time consuming administrative nightmare to manage and keep all stakeholders informed. Today we can manage this task with clear overview, operate in different markets, in different languages and employ as many people as we want to manage by region or language. CREDEMA is pretty much run our company for months until we were feeling secure to take over the online operations. Simply a real partner to work with!"
- M. Reinhardova
- Owner MONDARO INVEST s.r.o.
"CREDEMA is a unique Business Operating System developed by Synchronous Technologies to support our industry leading exhibition customers with the right set of tools to succeed in their markets. But its added value clearly exceeds the exhibition needs to a valuable business tool for our customer's management of their marketing and sales activities and this is where we want to place CREDEMA...a real Software-as-a-Service tool."
- Daniel Grossmann
- Director CREDEMA.eu

See all

We have automated our entire insurance company and brought the company on almost autopilot with CREDEMA. What sounded like a 5 year project was realised in 6 months. It was hard work but worth every second. We reduced our insurance administration from twelve to 3 people and really did remove human error from the equation.
- Ing. Irena Bondarenkova
- www.resimepokuty.cz
"VIP SETUP & LOGISTICS targets customers with high value goods to be transported from A to B. We compete for the most desired clients in the business and thanks to CREDEMA we simply made it within months. From designing our business to structuring our operations, we picked out the right one-stop-shop to reach our objectives."
- N. Miartusova
- Managing Director VIP SETUP & LOGISTICS
"Managing our involvement in all these different projects was always a time consuming administrative nightmare to manage and keep all stakeholders informed. Today we can manage this task with clear overview, operate in different markets, in different languages and employ as many people as we want to manage by region or language. CREDEMA is pretty much run our company for months until we were feeling secure to take over the online operations. Simply a real partner to work with!"
- M. Reinhardova
- Owner MONDARO INVEST s.r.o.
"CREDEMA is a unique Business Operating System developed by Synchronous Technologies to support our industry leading exhibition customers with the right set of tools to succeed in their markets. But its added value clearly exceeds the exhibition needs to a valuable business tool for our customer's management of their marketing and sales activities and this is where we want to place CREDEMA...a real Software-as-a-Service tool."
- Daniel Grossmann
- Director CREDEMA.eu

THE SYSTEM FOR YOU!

Marketing Automation vs Email Service Providers

There is a big difference between an Email Service Provider (e.g., Constant Contact, Mail Chimp, iContact, etc) and software like CREDEMA that allows for true marketing automation. ESPs focus on simple newsletter building, sending, and tracking. In business, it's known as "batch and blast", and the most common side effect is that it doesn't have any direct or measurable impact on sales or success.

CREDEMA's integration solution to your sales and marketing brings your communication to another level. You still get all the newsletter building, sending, and tracking tools, with the added power that comes from CREDEMA's marketing automation and multi-channel marketing methods (post-click tracking, landing pages, automatic CRM integration, mobile messaging, etc).

Marketing Automation Tool #1: Auto-Responders

You can build web forms with our easy-to-use form builder. These forms, also known as signup forms or lead capture forms, allow you to completely customise the user's experience and make maximise the conversion rate for people visiting your website. They also include the ability for you to design an auto-responder campaign.

Once someone has filled out the form and confirmed their identity, they can be placed into an automatic sequence of emails. You determine the number of emails and the timing of those emails.

Auto-responders save you the trouble of having to send emails manually to people when they reach out to you. They are useful for ensuring your brand is top-of-mind and are a convenient way to educate and inform leads and clients.

Marketing Automation Tool #2: Drip Campaigns

Within CREDEMA, you have the ability to segment your contacts in to groups. Each group can have as many drip campaigns as you would like associated with it. This means that you can set up automated sequences of emails that are triggered by someone joining a group.

Groups can be joined manually (initiated by a CREDEMA user while logged in to a CREDEMA account or via the mobile app), or they can be joined automatically. For example, you can have someone join a group if that person reaches a threshold score on an email campaign, or visits a webpage, or buys something from you.

Marketing Automation Tool #3: Sales Alerts

Because our website tracking integrates with your CRM, you can see when people you know visit your website. This allows us to see when they are taking action on your website, and let you know what that action is.

Now you can be alerted by email when someone in your contact database visits a particular page or accumulates a minimum number of points for visiting webpages you are tracking. This is an ideal way to ensure your follow-ups are timely and have been shown to increase conversions by upwards of 40%.

Marketing Automation Tool #4: Event Check-Ins

CREDEMA includes a complete event management suite, which means you can set up events, handle registration and payment, and check people in.

Once you have registered someone as "checked in" to the event, you can automatically send them an email. This email can include a survey (CREDEMA also offers an integrated survey builder), forward-to-a-friend, social media sharing, and other useful ways for your event attendees to spread the word.

Marketing Automation Tool #5: Process Abandonment

Some people will call this shopping cart abandonment, but CREDEMA takes it to another level because we recognise not everyone cares about just what people do with a shopping cart.

Managing abandonment automatically means that you can follow when people are going through a process and make sure they don't stop on the way. We call the completion of a process a "conversion", and by tracking individuals through various stages of that conversion, we can see if someone doesn't finish. As a result, we can automatically send them an email, which has shown to increase conversions up to 70%.